How to write perfect title tag for CTR
Your title tag is the main thing standing between Google SERPs and your website. And if you can’t get people to click through, then you can’t get any website traffic. So today, we’re going to be talking about crafting the perfect title tag to increase your click-through rate that will lead to more traffic and maybe… Just maybe… higher Google rankings. Stay tuned. [music] What’s up SEOs? Sam Oh here with Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche. Now, today is all about title tags. And it may not sound like the most exciting topic, but if there’s one skill that you can master in SEO copywriting, then the title tag would be somewhere way up there. So let’s get to it. So what is a title tag?
A title tag is HTML markup that specifies the title of a web page. And the two most common places that you’ll see it is in Google search engine results pages and in your browser tab. Your title tag is important because it influences your click-through rate in Google search results. And for quite some time, SEOs have hypothesized that higher click-through rates can increase your rankings. And it makes sense why a lot of people share this belief. For example, let’s assume that there are 10results for a search query and 100% of the clicks go to result #5. And if everyone is clicking on the same result, then that may tell Google that the page serves search intent the best, right? So why not rank that page higher up? Now, whether you believe this theory or not, it’s always a good idea to optimize for click-through rates because more clicks equals more traffic.
And more traffic equals more customers, which is why our goal is to increase your click-through rate. Now, to create this tutorial in as systematic of a way as possible, let’s set a few general guidelines. First, we want to create something that’s click-worthy and not clickbait. And this goes beyond the user’s happiness. Creating clickbait headlines is going to do you more harm than good because of something called pogo-sticking. This is when a user clicks a result in Google SERP and then immediately goes back to the search results page. We don’t know exactly how big this behavioral metric may be, but logically speaking, it tells us that search intent likely wasn’t met. Instead, the title should descriptively reflect what the page is about. Second guideline. Try and keep your title within 50–60 characters.
Now, Google SERPs actually work in pixels, but this length should help you avoid truncation in the search results pages. And you can use a SERP preview tool like this one from Portent or Yoast SEO plugin if you use WordPress. The third guideline is to either write insentence case or title case. So, sentence case would have a capital letter on the first word, and title case is when the first letter of each word is capitalized. Now, I have never seen a Top 10 ranking page with a title tag with all caps like this: HOW TO MAKE A WEBSITE: THE ULTIMATE GUIDE Alright, now that the general stuff is out of the way, let’s get into Keyword Optimization. Pages don’t rank for just a single keyword.
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