How can use google search console for rank on google tips for starter bloggers.

Google Search Console, previously known as Google Webmaster Tools is one of the best free SEO tools out there. But most people use it for pure vanity metrics like checking if impressions or clicks increased. Others use it to look at average ranking position. But these things as standalone metrics provid every little value. So today, I’m going to show you how to use Google Search Console to actually improve SEO for your website. Stay tuned. [music] What’s up SEOs? Sam Oh here with Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche. So before we dig into the tutorial, I’m going to assume that you’ve already handled the basics like verifying your site and submitting your sitemap to Google. If you haven’t done that yet, do it first because you’ll get a lot more value from this video. Let’s get to it.

So the first tip is to improve clickthrough rate for under performing keywords. So let’s define an under performing keyword asany page where you don’t rank in positions 1 and 2 for that keyword. And the reason why I’m defining it this way isbecause if you look at this graph of the CTR curve, you’ll notice that anything not in positions 1 or 2 gets significantly less search traffic. For example, if your page is ranking in position7, your CTR will be around 2.16%. Now, if you were able to bump that keywordranking to position 2, your clickthrough rate would be around 15.5%. Now, to put this into perspective, if the keywordyour page ranked for had a search volume of 1,000, then being in position 7 would get you around 21 search visits per month. Whereas in position 2, you’d get 155 monthly searchvisits, which is more than 7x the search traffic. To find these underperforming keywords, goto the “Search results” report under Performance and make sure that you’ve clicked on the average CTR and average position boxes so they show up inthe table below.

Next, scroll down to the table and set a positionsfilters to show pages that have an average ranking position of less than 8.1. Reason being, it’s easier to move from position8 to the top 2 since you’ll get more exposure than the absolute bottom of page 1. Now, one limitation to Search Console is thatthey don’t let you set a positions range. So we’ll just sort the table by position in descendingorder and start skimming through the keywords for queries we may want to optimize our pages for. We’ll also want to look at the number of impressionstoo because there’s likely no point in optimizing for a query with 20 impressions. One that stands out to me is this one, “howto create backlinks.” So I’ll click on that keyword, then I’ll goto the Pages tab. From here, you’d want to do an individualanalysis of this page, and see if you can further optimize for the keyword since it’svirtually on the same topic. So whether that be on-page work, adding internallinks, or something else, you’d have to assess the best course of action and experiment. But be sure to use some common sense. For example, you’ll see that we rank for”301 redirect SEO.” This keyword doesn’t make sense grammatically, so we wouldn’t throw in typos for the sake of,quote unquote, “optimizing.” Since we’re on the topic of clickthrough rates,the next tip is to find and analyze pages with high keyword rankings, but low CTR.

That CTR curve that I showed you before justshows averages. So that means not every single keyword that ranks inposition 1 is going to get a 30 percent clickthrough rate. So what we need to do is find out which keywords havesubpar CTRs, analyze the cause, and see if there’s a way to get more clicks and traffic to our pages. So while we’re still in the Search Resultsreport, let’s change the position filter to show pages that have a ranking position ofless than 3, meaning better than a top 3 ranking. Next, I’ll sort the table by CTR from lowest to highest. Here’s an interesting one. We’ve gotten around 7,000 impressions forthe keyword “diy seo,” with a CTR of only 2%, while ranking in the Top 3. CTR should be somewhere in the ballpark rangeof 9–15% since I know we’re definitely matching search intent here. So let’s go to Google and search for this keyword. Makes sense now. The featured snippet takes up a ton of realestate, then it’s followed by videos, the people also ask box, and then our page, which is actually the number one organic ranking.

So in this case, we could definitely work on tryingto own that featured snippet and we could also create a video tutorial around the topic to try and claim a spot in the video carousel. And if we were able to successfully execute,we’d own the entire “fold” of the SERP. Now, our page on “white hat link building” alsogets around a 2% CTR even though on average, we’ve been ranking in the Top 2 for the past3 months for this keyword. Looking at the SERP, you’ll see that the entire topsection is plastered with ads, then a featured snippet, a people also ask box, and then the organic results,where ours is actually the first blue link result. In this case, it would come down to your priorities. The ads tell me that there’s commercial intentto this keyword. And if we were to optimize and try and ownthe featured snippet, it may be worth the effort. But on the other hand, since there are a tonof ads for white-hat link building services, which we don’t sell, owning the featured snippetmay not result in a crazy boost in clicks.