6 Free keyword research tools for seo

Today, we’re looking at the best free keywordresearch tools and how to use them to power your keyword research. And before I forget, we’re giving away freeAhrefs accounts to not one….but three of our subscribers. Stay tuned. [music] What’s up SEOs. Sam Oh here with Ahrefs, the SEO tool thathelps you grow your search traffic, research your competitors, and dominate your niche. Now, there are certain stigmas around theword “free?” And to a certain extent, they’re true. With free keyword research tools, you maynot get the “top-notch” features that come with premium tools, but you can get quitea bit of value when using the tools together and correctly. So today, I’m going to show you how eachof these keyword research tools work and then I’ll show you how you can use them in tandemfor a solid keyword research process that won’t cost you a penny. Make sure to watch this whole video, so youcan get the full deets on the contest and seeing some parts in the video can increaseyour chances of winning. You’ll see. Let’s dive in. The first tool is Google Correlate. Google correlate finds queries with a similarpattern to a target data series. So if I type in “lose weight,” then youcan see that people are also interested in exercises, fattening, they want to lose specifically20 lbs, build muscle, lose belly fat, and the list goes on. So the main pro with Google Correlate is thatyou can find subtopics, which will help you maximize coverage on the topic and possiblyget more organic keyword rankings. Plus, you can find hidden gems in here sincethe results are relational and not necessarily bound by phrase match or keyword matchinglike many premium tools do. The two major cons of this tool is that thereare no search metrics that accompany these keywords. And second, you’ll often find keywords thatapparently have a high correlation like this one, but make absolutely no sense. Next is Keyword Shitter. This tool mines Google auto suggest keywordsbased on a seed keyword. So if I type in “lose weight,” then it’llstart mining data. The main pro of this tool is that you cangenerate thousands of related and long tail keywords. They also have nice positive and negativefilters you can use to narrow down your list. For example, if I wanted to find modifierkeywords, then I could enter in best, top, and 2018, which narrows down our results quite nicely. There are a couple major cons to this tool. First, it can take quite a long time to findkeywords that are actually meaningful. And the very obvious con is that there areno search metrics which can take a while to batch process in another tool. But this can be solved with the next keywordresearch tool and that’s Keywords Everywhere. Keywords Everywhere is a Google Chrome browserextension that adds an inline view of search metrics on popular websites. You’ll need to install the extension, signup for a free account, and then enter your API key into the settings. Now, when you go to any of these sites, you’llget instant keyword metrics. So if I go to Google search and type in akeyword phrase, then you’ll see the various metrics right beside your target search queryas well as the auto suggestions. You’ll also see related keywords and otherkeywords that people search for on the right side of the search results page. The obvious pro is that you get all of thesearch metrics for free considering Google Keyword Planner started restricting that datafrom users who aren’t advertising on Adwords.

So that is awesome! But there is one very serious issue. As far as I know, they source their data throughGoogle Keyword Planner alone. The thing is that Keyword Planner uses “buckets”to group keywords. Russ Jones gave a good example of this inone of his blog posts. He said: “When a keyword returns a traffic volumeof 201,000, it isn’t because the keyword was actually visited that many times, but justthat it was closer to 201,000 than the next biggest bucket of 246,000.” Let me show you an example. If you look at the keyword results for “chickensoup ingredients”, you’ll see that it has a search volume of 2,900. And if you look at the singular form of this,“chicken soup ingredient,” you’ll see that it returns the exact same result, whenyou and I both know that that isn’t true. Now, compare that with Ahrefs’ toolbar whichshows you that the plural has around 1,000 monthly searches, while the singular has only10 monthly searches. So that’s a major con in my books sincewe won’t know if we can fully trust the data that we’re getting. But in all fairness, even as an Adwords user,you would see similar results. The next tool is search engine auto suggest. And no, I’m not talking about Google. There are numerous other search engines thatyou and I use every single day like Amazon, Pinterest, YouTube and the list goes on. So if you’re in a niche business like makinghomemade cards, then you might head over to Etsy and type in something like “cards.” And as the autosuggest populates, you cansee all sorts of great keyword ideas like cards box with nearly 15,000 monthly searches,cards for boyfriend with 2,900 monthly searches and so on. But remember, these search volumes besidethe keyword are based on Google searches, and not Etsy or whatever website you’re looking at. Suggestions from niche sites like this willlikely produce better results than just using Google where the keyword “cards” can alsobe related to a game, bakeries or even finance like credit cards. The next tool is Google Trends and this isone of my favorite tools. Using Trends, you can see the past and presentpopularity of a keyword or topic. For example, if I search for “selfie stick,”you’ll see that the trend seems pretty stable over the past 12 months. And Keywords Everywhere shows that it hasa monthly search volume of over 200,000 monthly searches! But is that really so? Remember, search volumes from Google KeywordPlanner are rounded annual averages based on those buckets of keywords. So, if we change the Trends view to the past5 years, you’ll see that they were incredibly popular for about half a year in 2015. And then it spiked again, and again, and again. But as each spike happened, you’ll see thatthey were related to seasonality since most happened around Christmas time. But after each spike, thepopularity continued to decrease. And if you look at the search query in KeywordsExplorer tool, you’ll see that it has a monthly search volume of 54,000 searches,and you can see the same trend in search volume as it continues to decline.

What’s even crazier is that if you scrolldown to the SERP overview, you’ll see that the top pages only get around 7,000 visitorsfrom organic search, which is around 13% of the search volume. So a solid pro to Google Trends is that youcan do market research on a niche, product, or topic and get an understanding if it’sworth your time and effort to pursue. A con is that since Google Trends is basedon popularity among all keywords and all topics, you won’t really know anything about searchvolume or how much organic traffic this term can generate for you. In my opinion, this tool is indispensable,so use trend data to get an understanding of whether your keywords and topics are worthtargeting over the long haul. But you’ll would need to pair it with akeyword research tool that provides accurate metrics to get a full scope. And the final tool is a fan favorite. And that’s Answer the Public. Just type in a seed keyword, run the search,and you’ll see that it has hundreds of questions, prepositions, comparisons, and more. If we go to the questions section, and switchto the data view, you can see the search volumes since we have the KeywordsEverywhere extension installed. So a solid pro is that you can find some nicelong-tail keyword phrases here. And it’s a great way to get keyword ideasif you wanted to create an FAQ section on your site to get traffic from potentiallylow competition keywords. As for cons, the data is actually quite limited. You might think that 170 orso questions seems like a lot. But compare that to Ahrefs questions keywords report. We found over 93,000 questions for the sameseed keyword and have some awesome filters that you can pair them with. For example, we can set this to a maximumkeyword difficulty score of zero and show only keywords that have atleast 50 searches per month. And now we’re down to a little bit morequeries than Answer the Public tool showed. But we know that these are easy to rank forkeywords in the ultra competitive weight loss nice. Now, when you’re doing keyword research,you don’t need to use all of these tools.

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